This just might be the most valuable email I’ve ever written.
First off, I just dropped an X article Thursday breaking down everything you need to know about Apple Search Ads.
If you missed that, you can read it here.
I shouldn’t have shared that much info…but I’m a man of the people so I did it anyway.
Secondly, in that article I promised I’d be sharing the best Apple Search Ads resources that I’ve found to help anyone still stuck on how to run these - EXCLUSIVELY with my newsletter subscribers.
Here’s how I’d recommend you consume this information:
Read the X article first to get a 10,000 ft view on this topic
Read the app guides and other articles I shared
Watch the YouTube videos/podcasts if you’re still wanting more information
Another option you could do after going through some of these resources:
Throw a few of the articles into a Claude or ChatGPT project that has information about you app/product
Ask the AI model to analyze the information to understand the valuable information being shared
Ask the best ways to implement those steps from highest leverage to lowest leverage
Let me know how it goes!
As promised, here are the resources:
Sparrow Apps' Apple Search Ads Guide 2026 (written by a developer who spent $400k on Apple Ads and scaled an app to $850k+ ARR)
Apple Ads Certification (free official course)
Search Engine Land: Apple Ads in 2026 (how to set up your first campaign)
Have a great weekend,
- Jake
