The past few months I’ve been trying to share EVERYTHING I know about how to build, operator and scale profitable consumer apps in today’s ultra competitive landscape.

And if you didn’t know, I’ve quite literally made public the playbooks and strategies we used to scale Cal AI from $0 to $50M ARR to help you all learn from our wins and mistakes.

Obviously you can’t copy us 1:1, but you can take all the principles and lessons, hand them to your AI of choice, and ask it to help you apply best practices to help you scale your own app profitably, not just to get a few hundred free users.

Below I’ve linked all the articles and threads that are most actionable and valuable to you so you can win in 2026 and beyond.

As the market continues to adapt and change, I will keep sharing what I’m seeing work for the app scene (and what to avoid at all costs).

This is your weekend reading assignment, so grab a coffee and block out an hour today or tomorrow and go scale some apps.

- Jake

P.S. here’s how you can work with me and stay updated on the all the content I put out: